THE MARKETING DEPARTMENT

Selling music of any type is, alongside the international drug trade and third world debt, one of the world’s biggest problems. It doesn’t matter how humorous or memorable a tune may be, it’s effect will be wasted if the listener is not interested and wants to do something else.

Because there are many different distractions in today’s world – things like Food Lovers Fairs or appeals for Charities – identifying the correct marketing strategy for a record release is possibly the most difficult task for a human being of average intelligence can undertake.

Radio djs and TV executives have been known to say things like: “I need to be able to whistle this song before you’ve even played it to me”.

To which we normally reply: “And you, my friend, are a major part of the problem, aren’t you?”

Ensuring that JSH Records remains at the cutting edge of marketing is the job of The Marketing Department.

 

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